9:10 – 9:45
The EV Business Model Mapped-out

• EVs are on the tip of industry tongues. Dig deeper to ascertain how the developments within Smart Grid and Cloud Computing will transform the electric vehicle space in 5 years
• How Smart Community Infrastructure, Smart Grid and charging systems interact in two-way communication with connected vehicles
• Understand who will be driving infrastructure development and devise a win-win business model to deliver seamless infrastructure – Nissan’s case study

• Advances in mobility create the opportunity for new services to vehicles. What is the most appropriate business model for delivering value to drivers?
• The opportunity to link auto-related services such as: insurance, finance, car-leasing, car-rental and electricity supply takes us beyond the existing cross-industry partnership models to create a new automotive eco-system and value-net
• IBM case study: Discover how this new EV service model will revolutionise the automotive industry
  

• Future urban mobility and urbanization trends and the Implications for Personal Mobility and Electric Vehicles
• Electric vehicles market overview, technology roadmap and infrastructure trends
• Global EV market size and forecasts – PVs, LCVs and 2 Wheelers
• Business model analysis of key industry stakeholders
• Voice of the customer –  Fleet and private customer  feedback on EVs

• EV from now until 2020: where the key areas of growth will be and how fast markets will take off
• Primary technology gaps for EV infrastructure rollout
• Consumer tech preference and EV uptake forecasts 

• Discover the technology features needed to develop EV infrastructure for auto-business model such as car sharing
• Understand why car-sharing has been one of the key strategies for developing EV infrastructure to promote EV penetration
• Examine the forecast of potential development of Car-sharing system
• Explore the infrastructure required to support different levels of market penetration; shopping, leisure use and other occasions

Inoue Satoshi
Director, Electric Vehicle and Advanced Technology Office Automobile Division, Manufacturing Industries Bureau
Ministry of Economy, Trade and Industry

In accordance with government policy, admission to this presentation is free of charge; Subject to capacity.
Delegates to PHEV/EV Japan conference 2011 will be automatically enrolled. If you are not registered, apply to takuya@evupdate.com

• Assess how innovations in battery technologies and strategies for battery management will impact the early establishment of EV infrastructure
• Discuss innovations that would trigger market progression – increased battery lifetime, reduced charging cycle, weight, increased security etc
• Understand how EVs complement intermittent sources of renewable energy by working as temporary storage units for consumers and how this might impact billing models
• Discover how improvements to Lithium-ion batteries (SCiB) will play a significant role in the V2H (Vehicle to Home) and V2G（Vehicle to Grid）initiatives
  

15:20 – 15:55
Hitachi’s vision for the Next Generation Smart City

• Understand how Transportation Management Systems will help better manage load, demand and distribution networks efficiently to keep drivers on the move
• Community Energy Management System (CEMS): operational lessons from various pilots including best station locations and technologies for energy-efficient home or building energy managements
• How city infrastructure will support the Transportation Management Systems and CEMS

15:55 – 16:30
Autility – Newly emerged field by the fusion of Automotive and Next Generation Infrastructure

Introducing key points required for Autility where is emerged by the fusion of Automotive and Utility

• Trend of user’s perspective, business model now and future
• Key points, newly emerged services, and solutions for realization in Autility
• Fully proven HP solutions in worldwide information and communication industry

Takahiro Yoshimi
Senior Consultant, Solution Services, Next Generation Social System Business Group
Hewlett-Packard Japan, Ltd

• Understand the service models provided by ICT (Information and Communication Technologies) when applied to EV charging stations, wireless network and service management systems
• Interoperability and collaboration: how smart phones will play a significant role in delivering seamless user experiences, and support date exchange between users and charging stations
• Lessons from Nihon Unisys’s case studies at Aomori and Osaka prefectures

• Customer expectations when using an EV in daily life
• Strategies and key technologies supporting EV usage in different markets
• Evaluation of various charging infrastructures – fast charging, wireless charging, embedded systems etc. to see which will prove successful for which kind of EVs
• EV Charging Interface Initiative: how it started, and why Automakers need to get together NOW!

Takashi Ehara
Senior Engineer, Engineering Japan, Technology Office
BMW Japan Corp.

SAE presentation outlines the current status of US and international standards that enable two worlds, automotive and utility, to join in launching technology which will eventually provide alternative to the existing energy sources.

• Connectivity: Regional Considerations and Technology Overview
• Wireless Charging
• Vehicle Battery Standards Development

Gary S. Schkade
Director, International Business Development & Mobility Electronics
SAE International

• Hear about the progress of Mitsubishi Motors’ entry into the EV market since 2009, and how they are preparing for the future upsurge in the market
• Find out how they plan to address the challenge of integrating home, building and car, and how this will open the door to huge opportunities for multiple stakeholders
• Learn how they plan to move forward while progress towards international standardization of charging systems and EV to grid interconnection is uncertain

After 3 years of preparation, Better Place has launched its country-wide infrastructure solution in Israel and Denmark. This session looks at the underlying business model.

Learn the potential partnership models for EV infrastructure in the Key global markets.

Toru Tokushige
CEO
Terra Motors Co, Ltd

• Why AMI technology is critical in delivering two-way vehicle-to-grid communications to facilitate seamless connectivity with smart meters
• Compare EV metering and billing models including: sales percentage for pay-as-you-go charge points, monthly contracts, smart cards, phone payments etc. to enhance brand loyalty
• Hear how SAP is trialling fleet management with 30 electric vehicles
• Discover how In-memory Computing will deal with the expected avalanche of real-time data, and how this will improve data integrity, security etc
  

• The latest updates on overseas Smart City trends including an advanced EV pilot project in Amsterdam, Holland
• How utilities and their partners need to establish alliances and frameworks to deliver charging and billing models that meet the needs of end-users
• Implementation imperatives… where must we start? 

12:15 – 13:25
SUPER Panel Discussion: Should Smart Grids Come First or EVs Come First?

• Are utilities confident of investing in smart grids and charging infrastructure anticipating EV growth?
• Are EV OEMs confident of achieving volumes (and in turn price reduction)
  without pre-existing charging infrastructure?
• Should utilities go the telco route in terms of subsidizing or providing EVs to end-users (akin to telcos providing handsets)?
• Who will or should pay (invest) for the development of Smart Grid/EV Infrastructure?

• Pricing model so that End-user starts to purchase/use EVs

Super Panel Chairperson:
Ravi Krishnaswamy
Vice President, Energy & Power Systems, Asia Pacific
Frost & Sullivan

Panellists:
Tsuguo Nobe
Chief Service Architect and Program Director, Vehicle Information Technology Division
Nissan Motor Co.

George Hansen
Director, R&D Science Office and Communications
General Motors Japan Ltd.

Toru Tokushige
CEO
Terra Motors Co, Ltd

Shinsaku Hanada
Chief Marketing Manager, Management strategy office at Japan business unit
BYD Japan Co., Ltd.

Tomoyuki Ezaki
Leader of Automotive Industry Business Development Team
IBM Japan, Ltd

Masamune Mimura
Vice President, Business Planning
Better Place Japan Co., Ltd.

• Integration of EV infrastructure in Smart Grids
• Holistic infrastructure approach for electric vehicles
• Experiences gathered through projects in the European market
• Fields of collaboration between holistic infrastructure provider and automotive OEMs
• Siemens' vision of the "service station of the future"
  

Dr. Helmut Wenisch
Project Manager – Strategic Partnerships Electromobility/SmartGrid
Siemens Japan K.K.

• Automotive and EV trends; and the role of wireless technologies in EV and Smart Grid
• How global connectivity challenges will influence the early adoption of EV infrastructure
• Key learning for successful deployments to enable accurate and timely information about charging needs of EVs

• Bundling of different technologies with wireless capabilities leads to benefits for drivers and charging station providers
• How Cinterion a Gemalto Company enables data integrity, security and transparency
• Connected EV requiring embedded automotive grade Telematics that differ from Consumer Electronics and classical M2M

16:10 – 16:20
Closing remark by Chairperson